Z Sample Research Proposals and Essays

    Introduction             The retail brand experience requires individual brands-driven growth. Retailers are generally concern with the concept of effective merchandising through efficient and consistent medium. The need to support store-based selling events, to provide a hands-on experience and to understand the value of category expertise necessitates displays as brand communicators (Liljenwall, 2004, pp. 232-233) Point-of-purchase (POP) displays are used to stimulate sales at the point of sale or purchase. As part of the marketing mix, POP displays may not be physical retail locations but also on cyber-locations and found to have a major influence on consumer behaviour (pp. 25-26).             Electronic demos or non-interactive multimedia presentations are ways to test marketing and pricing strategies and to provide detailed product and service information...

1. Introduction This chapter shall be discussing the background of the study. It shall be divided into four subtopics. The first part shall discuss the general restructuring on China . The second part shall be covering the medical reform in the said country. On the other hand, the third part shall be describing the pharmaceutical industry of China . The last part shall identify the impacts of these reforms on the pharmaceutical companies. 1.1 General Reform In China China has done remarkably well since the beginning of the economic reform movement in 1978. (Wu, 1996) Between 1979 and 1995, China 's GDP grew at an average annual rate of 9.5 percent. China 's exports grew even faster and China now ranks among the world's top 10 exporting economies. The economic boom is very much due to the market-oriented reforms and opening up to the outside world. In the meantime, China also faces a series of knotty problems. Amongst them, significant inflationary pressure and the pr...