Levi Strauss: PEST factors Some firms are increasingly recognising the benefits of becoming multinationals and expanding internationally. The case study will outline theoretical exegesis of global standardisation and international adaptation. Levi's the fashion clothing retailer and their jeans' subdivision is utilised to exemplify PEST factors as outlined. In identifying and analysing the level of globalisation and assessing the feasibility of global marketing strategy and tactics, the case study will focus on jeans as product, specifically Levi jeans. Levi has been chosen as consequence of its widespread penetration of the international jeans market. It is the world's largest manufacturer of trousers, notably blue denim jeans. Initially aimed at cowboys, blue denim jeans spread to the whole US population and were eventually exported worldwide (Britannica Encyclopedia, 1999). Just recently, Levi's closed six US manufacturing plants in a move that redundant 3,600 worker...