Z Sample Research Proposals and Essays

The role of strategic marketing is one of better fundamental influence on how Saudi airlines are managed as of the present, the airline's strategy affects the way business is operated and the reorganization of airlines structure have allowed innovation to prosper and succeed in terms of customer relations. Thus, marketing strategy should relate to such customer expectations and their assessment of service quality within the situation deemed imperative for Saudi Arabia Airlines and thus, looking also to the impact of performance indicator found and reflected within Saudi Airlines market operations and strategies being applied as essential to the role of marketing in Saudi Airlines business industry. II. Research Aims and Objectives The objective of this research is to analyze the strategic marketing role relating to Saudi Arabia Airlines in finding out such gap between customer expectations and assessment of service quality along with such impact of performance as applied within ...

ABSTRACT               The existing conditions of the global business economy as well as the other trends that affect the entire operations of international organizations require the need to review and change some segments of the organization. It is no longer just a strategic option but a requirement especially among business organizations who aims to prolong its operations in their area of industry. The global environment is moving towards an economy without controls. In other words regulatory agencies are scare. This has become a positive impact for stakeholders and investors of companies with good financial standing. Furthermore, deregulation has promoted a competitive climate. Hence, there is a critical need for businesses to transform or change business processes in order to gain a competitive edge. Development, improvement, innovation and efficiency fuel the business world of today.      ...