1.0 Introduction Strategies are central to the achievement of sustainable development. These are the driving force of practically every organisation that are motivated to grow fast ahead of the competitors, grow in line with the industry or to simply catch-up and defend an existing status. The orientation of these organisations is to expand, to reach and to penetrate into new market segments despite of all the hindrances that the market environment imposes. IBM is not an exemption to this as this multinational corporation is known for initiating efforts to maximise profit and minimise risks through strategizing. This paper discusses in detail the research proposal of the market entry strategy of IBM in China . In particular, the research will focus on evaluating the most appropriate entry strategy and the basic entry decisions that IBM should consider prior to penetrating an otherwise highly-paternalistic, communist market like China . In this research proposal, the con...