Role of customer service in modern retail Focus on customer service and retailing, what are some roles of customer service within the retail sector, India perspective. Preliminary literature applies in this research searching for imperative knowledge regarding customer service and India's retail industry. Case study application and analysis will be a core part this will be in a form of narrative inquiry by means of examples and case situations presented by several proponents of customer service and retail stores in India, adhering to retail sectors of the country and finding out customer service effectiveness as imposed by roles and other relative domain. Another, is utilizing of case study survey this will be in a form survey statements noting in responses to respondents of research, this will be human subjects. A total of 100 customers from various retail stores located in India will be asking to participate in the case survey, it should be in voluntary participation. This will ...