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Showing posts with the label Business Research Proposal

Cross-Cultural Study of Malaysia Research Proposal Example

Abstract             Rapid explosion of the number of online retailers as well as online customers has been observed in these past few years. This experimental study seeks to explain and investigate the customers' behavior and attitude towards online shopping. But what makes this interesting is the cross-cultural investigation, a comparative study of Malaysian customers' behavior and attitude with the English customers' attitude. Quite difficult is the implementation of different methods for analysis since this is a psycho-socio-cultural study. The customers' behavior and attitude towards online shopping differentiates on socio-cultural basis. Moreover, the role of advertising significantly contributes to the differentiation of attitudinal and behavioral framework of different customers may it be a Malaysian or an English. Introduction             The rapid development and c...

Market Entry Strategy of IBM in China

  1.0   Introduction Strategies are central to the achievement of sustainable development. These are the driving force of practically every organisation that are motivated to grow fast ahead of the competitors, grow in line with the industry or to simply catch-up and defend an existing status. The orientation of these organisations is to expand, to reach and to penetrate into new market segments despite of all the hindrances that the market environment imposes. IBM is not an exemption to this as this multinational corporation is known for initiating efforts to maximise profit and minimise risks through strategizing. This paper discusses in detail the research proposal of the market entry strategy of IBM in China . In particular, the research will focus on evaluating the most appropriate entry strategy and the basic entry decisions that IBM should consider prior to penetrating an otherwise highly-paternalistic, communist market like China . In this research proposal, the con...

Corporate Governance and the Performance of Companies Listed on the Uganda Securities Exchange

  1.0   Title The working title of this research is initially drafted as Corporate Governance and the Performance of Companies Listed on the Uganda Securities Exchange. Basically, the research will investigate how corporate governance affects the performance of listed Ugandan companies. Notable is that corporate governance structure of companies stipulates the relationship among and between management, stockholders, creditors, employees, suppliers and customers, which are all important in determining the performance of any company. There are eleven (11) companies in sum including British American Tobacco Uganda ; Bank of Baroda Uganda ; Development Finance Company of Uganda Ltd; East African Breweries Limited; Jubilee Holdings Limited; Kenya Airways; New Vision Printing and Publishing Company Ltd; Stanbic Bank Uganda ; Uganda Clays Limited; USE All Share Index; and New Vision Rights Issue. 2.0   Background Corporate governance represents the principle of market valu...

An Experimental Research Proposal Study of Consumers’ Attitude and Behavior Towards Online Fashion Shopping: Cross-Cultural Study of Malaysia And United Kingdom

Abstract             Rapid explosion of the number of online retailers as well as online customers has been observed in these past few years. This experimental study seeks to explain and investigate the customers' behavior and attitude towards online shopping. But what makes this interesting is the cross-cultural investigation, a comparative study of Malaysian customers' behavior and attitude with the English customers' attitude. Quite difficult is the implementation of different methods for analysis since this is a psycho-socio-cultural study. The customers' behavior and attitude towards online shopping differentiates on socio-cultural basis. Moreover, the role of advertising significantly contributes to the differentiation of attitudinal and behavioral framework of different customers may it be a Malaysian or an English. Introduction             The rapid development and c...

The presence and effectiveness of management and leadership attributes in multinational corporations

I.        Background of the Problem The dynamics present in a common organisation varies from one to another. As seen in numerous organisational studies, controlling and administration of these dynamics tend to fall on leaders and managers of the organisation. Seeing this, a long standing topic discussing the sameness and difference of the two concepts has been present in decade's worth of organisational and leadership studies. Basically, studies have mentioned that managers and leaders tend to differ because of the inherent difference frameworks of leadership and management. Alpander, Carter, and Forsgren (1990, 9) noted in their early work that managers have a systematic and structured way of making decisions for the organisation. On the other hand, Sosik (1998, 111) have maintained in his work that leaders often use perception and instincts in carrying out decision making practises. In the same regard, differences in the manner of treating culture (Tan...

CORE RETAIL BUSINESS ACTIVITIES AND THEIR ENHANCEMENT THROUGH FACILITIES MANAGEMENT

Summary 7-Eleven is convenience store in Hong Kong that seeks appropriate strategy to maintain it leadership in the industry. This paper has analyzes its organization and its competitors as well as the industry as a whole. Having analyzed the internal and external environment of the organization, a performance-based development strategy is the identified appropriate strategy for the organization. In addition, an improvement plan is formulated to give the organization a guide for the execution of the plan. In the past decade, there has been a substantial decline of small supermarket operators. Between 1997 and 2004, the number of supermarket operators decreased by 31 percent whereas the sales and the number of persons engaged in the supermarket industry rose by 11 percent and 29 percent respectively (USDA Foreign Agricultural Services, 2006). These figures reflected that the supermarket industry has been growing but in a way not favorable to small operators. Many small operators left...

Business Plan Development for Manufacturing Seaweed Health Food Product

  1.0   Introduction According to McKeever (2007), a business plan is a written statement that describes and analyses the business and provides detailed projections about its future. The plan also covers the financial and legal and liability issues aspects of starting the business. The importance of writing a business plan is to strategically analyse the environment into which the business will venture through industry assessment and competitor analysis as well as to decide on the most appropriate modeling techniques. As such, business plans are decision-making tools which ensure profitability and resource optimisation. Business plans also improve the business concept as well as the odds of success (pp. 8-9).     The question now is: why write a business plan? Given that a business plan is considered as the roadmap for the development of a company, the goals of a business plan must be realised. With that said, a business plan purports in developing and implementin...