CADBURY COMPANY CASE STUDY Cadbury Company is a confectionery company, which its headquarters is based in Uxbridge in London, and the company has different branches in more than 50 countries around the globe. The rise of Cadbury has begun in 1824, the old John Cadbury started to produce and sell tea, coffee and drinking chocolate at Bull Street, Birmingham in England. Later on, he went into cocoa production of various cocoa and drinking chocolates, his factory was in Bridge Street. There after, his brother Benjamin became his business partner, and they formed a new company which named as “Cadbury Brothers of Birmingham”. In 1854, the Cadbury brothers opened a new office in London, and were granted by Queen Victoria as the authorized manufacturers of chocolate and cocoa to the Royal family. Due to the increasing popularity of their expanded product line, this includes “Cadbury’s Cocoa Essence. And, because of the great demand of Cadbury products in the market,...