Effectiveness of E-marketing Strategies: Comparative Case Research of South Pacific Region and South Asia
Ideally, e-marketing is growing at a dramatic pace and is significantly impacting customer and business market behaviors. As a result, most firms have started developing e-marketing strategies for the web. However, the evolution and strategic direction of e-marketing strategies in international environments has not been discussed and is the focus of the research investigation. The research will be focusing on online business (e-marketing) as the major part of the study will bring in special concern to online business in South Pacific region as well as South Asia Background and Literature Overview There has been a widespread use of e-marketing process as core business function from within the presence of online business operations deemed possible as being coupled with the awareness of data privacy issues and recent database security related legislations, incorporating security features into modern products. There has been a challenge upon the process of introducing e-marketing patterns ...