Market Paradigms Issues and Challenges - Social Network Marketing 1.0 Introduction In the era wherein technology affects every individual directly and indirectly, internet presence is critical particularly for companies that are motivated to grow fast ahead of the competitors, grow in line with the industry or to simply catch-up and defend an existing status. Such a strategy aimed at increasing the organisation's operational efficiency especially that operation is increasingly becoming boundary-less. Apart from e-mails, internet forums, blogs, minisites, search engine listings, web directories and websites, internet presence is made possible by social networks. Social networks technically refer to social structure made of individuals which are called nodes and is connected online. Famous social networking sites are MySpace, Facebook, Multiply and orkut among others. Since the goal is to commercial diversity the target market, social network marketing is applied. This is an advert...