Z Sample Research Proposals and Essays

Abstract             Rapid explosion of the number of online retailers as well as online customers has been observed in these past few years. This experimental study seeks to explain and investigate the customers' behavior and attitude towards online shopping. But what makes this interesting is the cross-cultural investigation, a comparative study of Malaysian customers' behavior and attitude with the English customers' attitude. Quite difficult is the implementation of different methods for analysis since this is a psycho-socio-cultural study. The customers' behavior and attitude towards online shopping differentiates on socio-cultural basis. Moreover, the role of advertising significantly contributes to the differentiation of attitudinal and behavioral framework of different customers may it be a Malaysian or an English. Introduction             The rapid development and c...

I.        Background of the Problem The dynamics present in a common organisation varies from one to another. As seen in numerous organisational studies, controlling and administration of these dynamics tend to fall on leaders and managers of the organisation. Seeing this, a long standing topic discussing the sameness and difference of the two concepts has been present in decade's worth of organisational and leadership studies. Basically, studies have mentioned that managers and leaders tend to differ because of the inherent difference frameworks of leadership and management. Alpander, Carter, and Forsgren (1990, 9) noted in their early work that managers have a systematic and structured way of making decisions for the organisation. On the other hand, Sosik (1998, 111) have maintained in his work that leaders often use perception and instincts in carrying out decision making practises. In the same regard, differences in the manner of treating culture (Tan...

Summary 7-Eleven is convenience store in Hong Kong that seeks appropriate strategy to maintain it leadership in the industry. This paper has analyzes its organization and its competitors as well as the industry as a whole. Having analyzed the internal and external environment of the organization, a performance-based development strategy is the identified appropriate strategy for the organization. In addition, an improvement plan is formulated to give the organization a guide for the execution of the plan. In the past decade, there has been a substantial decline of small supermarket operators. Between 1997 and 2004, the number of supermarket operators decreased by 31 percent whereas the sales and the number of persons engaged in the supermarket industry rose by 11 percent and 29 percent respectively (USDA Foreign Agricultural Services, 2006). These figures reflected that the supermarket industry has been growing but in a way not favorable to small operators. Many small operators left...

  1.0   Introduction According to McKeever (2007), a business plan is a written statement that describes and analyses the business and provides detailed projections about its future. The plan also covers the financial and legal and liability issues aspects of starting the business. The importance of writing a business plan is to strategically analyse the environment into which the business will venture through industry assessment and competitor analysis as well as to decide on the most appropriate modeling techniques. As such, business plans are decision-making tools which ensure profitability and resource optimisation. Business plans also improve the business concept as well as the odds of success (pp. 8-9).     The question now is: why write a business plan? Given that a business plan is considered as the roadmap for the development of a company, the goals of a business plan must be realised. With that said, a business plan purports in developing and implementin...

  On the global scene, China’s increased self-confidence is presenting challenges (Datamonitor, 2004). The two reasons why China is attractive to multi-nationals are: substantial size and high growth rate of its consumer market (Cui and Liu, 2001). In addition, at the macro-economic level, China’s GDP reached $954 billion in 1998, making the sixth largest economy in the world. The retail market of China grew from $200 billion in 1996 to $351 billion in 1998 and increasing until now (Cui and Liu, 2001). However, the problem is the difficult entry of FDI in China. In the particular case that will be explored in this company, a particular European country cannot engage into investment into the country although it already has a branch there. China’s policy of FDI is definitely strict and certain strategies should be conducted for company branch to engage into direct investment. The main aim of this study is to be able to devise a strategy that will be able to make the company engage in...

    1.0   Title The working title of the research is initially drafted as An Experimental Study of Consumers' Attitude and Behavior towards Online Fashion Shopping: Cross-Cultural Study of Malaysia and United Kingdom .   2.0   Introduction The paper discusses in detail the research proposal on the experimental study of consumer attitudes and behaviour regarding online fashion shopping. In particular, the research will focus on Malaysia and UK consumers. Fashion is regarded to be one of the most essential arts of civilization as it reflects the great culture of the past and illustrates how the characteristics of individual societies change over the years. In this research proposal, the background, context and theme of the study are presented; the objectives of the study and the research statements are formulated. Here, vital concepts, questions and assumptions are stated. Finally, the scope and limitation of the study, methodology to be used and the signi...

INTRODUCTION   This proposal is elaborating on a step-by- step procedures of a business research work, which aims at analyzing and evaluating that how the new Chinese Healthcare Reform influences the marketing strategies of multinational pharmaceutical companies. In this study, the target company is Beijing Novartis Phama Ltd. In the meanwhile, this research also tries to explore what the company can do innovatively to maximize the benefits of this new system, and how the relevant marketing strategies can be formed and carried out. At the beginning of this proposal, I am willing to rationalize the topic, clarify the objectives and design the research problems. Followed by a series of marketing strategies literature review, an explanation methodology will be applied, and an outline of research methods and data collection will be presumed.   This research will combine exploratory, descriptive and explanatory studies. The objective of using three studies is to describe the c...