The Meaning of Standardization, Customization and Mass Customization Advantage, Disadvantage in the Marketing Point of View
STANDARDIZATION, CUSTOMIZATION AND MASS CUSTOMIZATION ADVANTAGES AND DISADVANTAGES To be able to identify the both the advantages and disadvantages of standardization , customization and mass customization in marketing is should be clearly defined and will give examples of its function and how it can be used individually. All this three areas can be used in marketing, business, engineering and other practice of discipline but basically these three are often used in markets, groceries and other stores that sell various consumer products. Almost all products in the market have used the following to measure the quantity and quality of their products and services. Standardization in marketing is any consumer or industrial products that are fixed in weights and measures or a transfer of goods according to its line standard in mass per unit. It doesn’t necessarily be the same in size and shape but the focus of standardization is the similarity in standard ...