Research Proposal on What issues influence a company's choice of entry mode when seeking an overseas market?
1.0 Title The working title of the research is initially drafted as – What issues influence a company's choice of entry mode when seeking an overseas market? 2.0 Background of the Study When companies expand outside the domestic marketplace and start their competition on a global basis, there are specific considerations that would likely to determine the success or failure of the endeavor. Primarily, the organisation shall face two competitive pressures such as pressure for cost reduction and pressures to be responsive to local conditions. Nonetheless, the degree of the pressure varies depending on which strategy to pursue. There are four strategies that the organisation could from: international, multidomestic, global and transnational. There are pros and cons associated with each of these strategies. Therefore, there must be the linkage on the appropriateness of the chosen strategy and the pressures for cost reductions and local responsiveness as it could generally af...