Topic Outline - The role of technology in world businesses, both large and small, has increased remarkably. Where the assets of businesses were once represented primarily by bricks and mortar, manufacturing facilities, rolling stock and physical inventories, many of the larger and more profitable commercial organizations today claim technology as their primary asset. Technology and other forms of intangible assets or intellectual property serve as the keystone of many large and small businesses all over the world (Watkins, 1998). There are different strategies that businesses use to achieve their goal, some use promotional materials, others give a different kind of service, while some rely on information technology (IT). IT is continuously undergoing certain changes and improvements one of this changes is blogging. Blogs are the latest and economical way to distribute information. It does not cause that much and it is not that difficult to maintain. Problem Theme - The project is foc...