The role of strategic marketing is one of better fundamental influence on how Saudi airlines are managed as of the present, the airline's strategy affects the way business is operated and the reorganization of airlines structure have allowed innovation to prosper and succeed in terms of customer relations. Thus, marketing strategy should relate to such customer expectations and their assessment of service quality within the situation deemed imperative for Saudi Arabia Airlines and thus, looking also to the impact of performance indicator found and reflected within Saudi Airlines market operations and strategies being applied as essential to the role of marketing in Saudi Airlines business industry.
II. Research Aims and Objectives
The objective of this research is to analyze the strategic marketing role relating to Saudi Arabia Airlines in finding out such gap between customer expectations and assessment of service quality along with such impact of performance as applied within the Airlines in support for theory. Thus, strategic role of marketing can be paramount in facilitation of good customer relations to provide ample marketing ways and direction in the process. As the research study will then focus and present detailed case study assumptions regarding Saudi Airlines. Thus, certain analysis of strategic marketing findings and valid sources of information will need to be construed to the marketing strategies of Saudi Arabia Airlines relevant to such customer expectations and the assessment of service quality offered by the Airlines. Ideally, there has been great efforts and aims to accomplishing innovative strategic goal which involves the achievement of the highest levels of excellence in providing their valued customers with the best service possible and gaining their approval and satisfaction. The mission statement of Saudi Arabia Airlines could not have been more appropriate at any other time than at the dawn of the new millennium: to remain world class airline with a distinctive Saudi character, that is customer driven and caring employer.
III. Research Questions
IV. Overview of