Introduction The retail brand experience requires individual brands-driven growth. Retailers are generally concern with the concept of effective merchandising through efficient and consistent medium. The need to support store-based selling events, to provide a hands-on experience and to understand the value of category expertise necessitates displays as brand communicators (Liljenwall, 2004, pp. 232-233) Point-of-purchase (POP) displays are used to stimulate sales at the point of sale or purchase. As part of the marketing mix, POP displays may not be physical retail locations but also on cyber-locations and found to have a major influence on consumer behaviour (pp. 25-26). Electronic demos or non-interactive multimedia presentations are ways to test marketing and pricing strategies and to provide detailed product and service information to potential customers (Shim, 2000, p. 33). Retailers can provide answers to frequently asked questions (FAQs) to consumers and present technical information of product features, characteristics and application (p. 42). Electronic demos contain referrals to website visits to retailers for virtual orientation and/or provide informations on local retail establishments' location, directions in getting to the place, contact numbers, hours of operation, return policies and warranties (p. 38). Supply chain is defined as the alignment of firms in order to bring products or services to the market. It is a network of facilities and distribution options which functions for production, inventory, location, transportation and information. From this definition, we can now define supply chain management (SCM) as the systemic and strategic coordination of basic business functions within the supply chain (Hugos, pp. 2-6). Electronic data interchange (EDI) is widely used in supply chain management since it slashes transaction costs associated with order-payment processes and provides a high degree of control and coordination in scheduling and receiving product deliveries (p. 19). Sharing and exchanges of information for supply chain actors are evidences of massive benefits of electronic connections including world wide websites (www) and extranets and intranets. Such digital enablement, however, might have a different effect from electronic advertising, through POP displays and electronic demos, perspective. These two factors directly affect the distribution and commercialization functions of SCM. In lieu to this, this study will discuss in detail the impact of electronic POP displays and electronic demos in SCM. The purpose of the study is to reveal relationships between electronic advertising based on the two systems and optimal SCM. Research Questions This study will address the following questions:
Research Aims and Objectives The research primarily aims at exploring the pros and cons of electronic advertising strategies based on electronic POP displays and demos on supply chain management. To carryout this aim, the following objectives must be achieved:
Methodology This study will be correlational and descriptive in nature. The correlational research will reveal the relationships between the variables. The descriptive research will present facts that concern the nature and status of the situation, events and systems, practices that exist, processes that are on-going, effects that are being felt and trends that are developing based on the responses of the participants (Best, 1970). Bibliography Best, J.W. (1970). Research in Education, 2nd Ed. Hugos, M. (2006). Essentials of Supply Chain Management. John Wiley and Sons. Inc. pp. 2-6 & 19. Liljenwall, R. (2004). The Power of Point-of-Purchase Advertising: Marketing at Retail. Point-of-Purchase Advertising International. pp. 25-26 & 232-233. Shim, J. K. (2000). The International Handbook of Electronic Commerce. Lessons Professional Publishing. pp. 33, 38 & 42. |
A Comparative Study of Teaching Methodologies Used by the Primary Teachers in Public and Private Schools
Proposal 1.0 Title of the Study The working title of this study is initially drafted as A Comparative Study of Teaching Methodologies Used by the Primary Teachers in Public and Private Schools. 2.0 Provision for Topic Based on the working title provided, there are three topics that the study will explore teaching methodologies, primary level and public and private schools. There is always the comparison between public and private schools based on facilities, class size, budgets, administrative support and of course teaching methods employed, all contribute to the decision where the child should be educated. Primary education, on the other hand, is the first stage of compulsory education which aimed to basic literacy and numeracy. 3.0 Introduction As already mentioned, primary education thrives for basic literacy and numeracy amongst all pupils. This level of education focuses on establishing foundations in science, geography, history and other social sciences. T...
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