Impact of Tourism and Hospitality in the Lives of Local Communities
The hospitality and tourism industry worldwide is continuously growing in the 21st century. This industry encompasses hotels and other accommodations, restaurants, fast food retail, bars, and catering. It has been characterised in recent decades by the development of an increasing range of highly segmented products and services. Basically, tourism is one of the fast evolving industries that contribute to the development of the society. In this research paper, evaluations and investigations will be facilitated pertaining to the impact of tourism and hospitality in the lives of local communities. Basically, tourism is characteristically considered as travelling for leisure, though this definition has been extended in recent years to consist of any travel outside of one's usual working or living area. As stated by Ashe J. (1999), tourism is very important because it brings profit into an area. If a country wants to grow, they need to find a source of capital. When a destination has something that attracts people they will spend money when they come to visit. For example, the country that has an incredible beach that just cries out for visitors and yet if there is no way to get to it because the roads are not built, then people will not come consistently. Certain locations are not considered as good tourist destination if the government of these countries does not provide parking and food concessions, people will stay away. In addition, if the destination have a professional sports team in town but the seats of the arena are broken, the roof leaks, the paint is peeling, the food is stale, and there is no climate control people will not come. With this, it is vital that locations are recognizing the need of the tourism and demonstrating a willingness to invest in whatever it takes to make it happen. From this consideration, this research study will consider the major changes brought by tourism development to the hospitality and tourism industry in the local communities.
Statement of the Problem
It is obvious that the government of the countries are creating ways to improve the tourism of the country through the utilization of different marketing strategies. For instance, this is clearly being exemplified by most tourism destinations decision to move electronically into ecommerce to promote the various sites and features the country can offer. Despite of this changes, there are countries that continuously preserving their natural nature known as sustainable development instead of considering advanced infrastructures, systems and technology. Actually, the tourist destination’s competitive strengths in accordance to their tourism assets are: abundance, diversity, reliability and visibility of wildlife; unspoiled environment and beautiful scenery; low tourist density; safe destination; beaches; authenticity and the ‘unique experience’ - real country and cultural experiences; and friendly people. From there, what is interesting to find out is how the government of certain country utilizes development strategies to market or expose those positive traits and how it affects its local communities. This will also “evaluate the major contemporary changes in Tourism and Hospitality Industry in 21st Century.” Then, those changes should be analyzed and evaluated in terms of effectiveness and ineffectiveness.
Aim and Objectives
Although one of the ways this research will be run is through subjective interpretation, objectives are also needed as it will also utilize quantitative researched. For this research paper, the aim is to investigate and evaluate the changes occur in tourism industry in accordance to its impact to local communities. The following objectives will be addressed in the study:
ø The extent to which current development practices affects the success or failure of tourism industry.
ø The effects of current development concerning global support have on country’s tourism compared to the last 10 years.
ø How tourism development efforts concerning global support of country’s government affects the success or failure of s tourism.
ø Findings in various literatures about the link between concerning global support development and tourism.
ø The significance of linkage between country’s tourism and local communities development.
Overview of the Research Design
For this study, primary research and secondary research will be used. Primary research will be conducted using anonymous questionnaires that will be sent to personalities related to tourism industry of a certain country. The researcher will also be conducting focus group interview to personalities related in tourism of a certain country. The questionnaires will be used to collect quantitative data and the interviews will be used to provide qualitative insights into the data collected.
As stated above, this research will partially base its findings through quantitative research methods because this permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues about the acquisition and questions as they arise, and allows the investigator to drop unproductive areas of research from the original research plan.
The data collection instrument will be a structured questionnaire that will be based on Likert scale (Creswell, 1994). A Likert Scale is a rating scale that requires the subject to indicate his or her degree of agreement or disagreement with a statement. By rating scale we mean the scales that are usually used to measure attitudes towards an object, the degree to which an object contains a particular attribute, (Like or dislike), toward some attribute, or the importance attached to an attribute (Creswell, 1994).
Ashe, J (1999). Bluewater Blureprint, Plus Five. UN Chronicle. 36, 3.
Creswell, J.W. (1994). Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage.