Global Hospitality
to the Kingdom of Saudi Arabia
Introduction
The hospitality and tourism industry worldwide is
continuously growing in the 21st century. This industry encompasses hotels and
other accommodations, restaurants, fast food retail, bars, and catering. It has
been characterised in recent decades by the development of an increasing range
of highly segmented products and services. Basically, tourism is one of the
fast evolving industries that contribute to the development of the society. In this research paper, evaluations and
investigations will be facilitated pertaining to the tourism/hospitality
practices and s development within the countries in Kingdom of Saudi
Arabia. Basically, tourism is
characteristically considered as travelling for leisure, though this definition
has been extended in recent years to consist of any travel outside of one's
usual working or living area. As stated by Ashe J.
(1999), tourism is very important because it brings profit into an area.
If a country wants to grow, they need to find a source of capital. When a
destination has something that attracts people they will spend money when they
come to visit. For example, the country that has an incredible beach that just
cries out for visitors and yet if there is no way to get to it because the
roads are not built, then people will not come consistently. Countries in Kingdom
of Saudi Arabia (KSA) are good tourist destination but if the government of
these countries does not provide parking and food concessions, people will stay
away. In addition, if KSA have a professional sports team in town but the seats
of the arena are broken, the roof leaks, the paint is peeling, the food is
stale, and there is no climate control people will not come. With this, it is
evident that tourism in KSA are recognizing the need of the tourism and
demonstrating a willingness to invest in whatever it takes to make it happen.
From this consideration, this research study will consider the major changes
brought by tourism development to the hospitality and tourism industry in KSA.
Statement of the Problem
It is obvious that the
government of the countries in KSA are creating ways to improve the tourism of
the country through the utilization of different marketing strategies. For
instance, this is clearly being exemplified by KSA’s decision to move
electronically into ecommerce to promote the various sites and features the
country can offer. Despite of this
changes, there are countries in KSA that continuously preserving their natural
nature known as sustainable development instead of considering advanced
infrastructures, systems and technology. Actually, the KSA’s competitive strengths in accordance to their
tourism assets are: abundance, diversity, reliability and visibility of
wildlife; unspoiled environment and beautiful scenery; low tourist density;
safe destination; beaches; authenticity and the ‘unique KSA experience’ - real KSA
and cultural experiences; and friendly people. From there, what is interesting
to find out is how the KSA government utilizes development strategies to market
or expose those positive traits. This will also “evaluate the major contemporary changes in KSA Tourism and Hospitality
Industry in 21st Century.” Then, those changes should be analyzed and
evaluated in terms of effectiveness and ineffectiveness.
Aim and Objectives
Although one of the ways this research will be run is
through subjective interpretation, objectives are also needed as it will also
utilize quantitative researched. For this research paper, the aim is to investigate
and evaluate the changes occur in KSA tourism industry in accordance to their
sustainability practices. The following objectives will be addressed in the
study:
ø
The extent to which current development
practices affects the success or failure of KSA tourism industry.
ø
The effects of current development concerning
global support have on KSA tourism compared to the last 10 years.
ø
How tourism development efforts concerning
global support of KSA government affects the success or failure of KSA’s tourism.
ø
Findings in various literatures about the link
between concerning global support development and tourism.
ø
The significance of linkage between KSA’s
tourism and sustainable development.
Overview of the Research
Design
For this study, primary research and secondary
research will be used. Primary research will be conducted using anonymous
questionnaires that will be sent to personalities related to tourism industry
of KSA. The researcher will also be conducting focus group interview to
personalities related in tourism of KSA. The questionnaires will be used to
collect quantitative data and the interviews will be used to provide
qualitative insights into the data collected.
As stated above, this research will partially base its
findings through quantitative research methods because this permits a flexible
and iterative approach. During data gathering the choice and design of methods
are constantly modified, based on ongoing analysis. This allows investigation
of important new issues about the acquisition and questions as they arise, and
allows the investigator to drop unproductive areas of research from the
original research plan.
The data collection instrument will be a structured
questionnaire that will be based on Likert scale (Creswell, 1994). A Likert Scale is a
rating scale that requires the subject to indicate his or her degree of
agreement or disagreement with a statement. By rating scale we mean the scales
that are usually used to measure attitudes towards an object, the degree to
which an object contains a particular attribute, (Like or dislike), toward some
attribute, or the importance attached to an attribute (Creswell, 1994).
References:
Ashe, J (1999). Bluewater Blureprint, Plus Five. UN Chronicle. 36, 3.
Creswell, J.W. (1994). Research design. Qualitative and quantitative approaches.
Thousand Oaks, California: Sage.
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