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Proposed Thesis Title: The impact of Globalisation to the Development of Livelihood Programs in Rajasthan, India

English: Ladies of Rajasthan, India
English: Ladies of Rajasthan, India (Photo credit: Wikipedia)
Research Proposal
Proposed Thesis Title: The impact of Globalisation to the Development of Livelihood Programs in Rajasthan, India

Introduction
More often, the term globalisation is being perceived by these challenges.  Globalisation, has acquired considerable emotive force. Globalisation has its own meaning from different individuals.  For some, globalisation is a process that is beneficial, i.e. a key to the future world economic development and also inevitable and irreversible.  Others regard it with hospitality even fear, believing that it increases inequality within and between nations or organisations, threatens employment and living standards and thwarts social progress.  Globalisation has its own style of offering extensive opportunities for truly worldwide development but it can be seen that it s not progressing evenly.  Some nations or organisations are becoming integrated into the global economy faster than the others. Nations or organisations that have been able to integrate are seeing advance growth and reduced poverty. With the undying influence of globalisation to the world, there are many organisations that are striving to adjust with these influences. Thus this paper will tackle about globalisation, its benefits and costs, the key challenges that it posed to the development of livelihood projects in Rajasthan, India.

Statement of the Problem
Generally, the purpose of this study is to determine the effects of globalisation on the development of livelihood projects in Rajasthan, India. This study tries to answer the following queries:
  1. With reference to globalization effort of the government of India, do the development of livelihood projects in Rajasthan, India are affected?
  2. What are the variables that significantly affect the perception of the respondents regarding globalisation on the development of livelihood projects in Rajasthan, India?
  3. Does globalisation significantly affect the progress of livelihood projects in Rajasthan, India?
  4. What are the recommended solutions to the problems emerging in livelihood projects at Rajasthan, India in accordance to globalisation process?

Hypothesis of the Study
Based on the research questions the research project works out on the following null hypotheses:
1.            Globalisation has no significant effect to the progress and development of livelihood projects in Rajasthan, India.
2.            Respondents’ perception regarding globalisation has no significant relationship to the development of livelihood projects in Rajasthan, India.


Significance of the Study
Globalisation has basically collected a series of appraisals and criticisms from professionals in different fields. However, the most widely debated issue is the debate on whether globalisation is being used as a weapon of advertisement to dominate the weaker culture. For years, America’s aggressive advertisements have been criticised dictating the trend and behaviour of its recipients. Levitt (1993) predicted years ago the convergence of consumer tastes all over the globe, thus creating global markets for standardised products on a previously unimagined scale. This prediction gave the way for the recognition of the globalisation of advertising on a larger scale. As Domzal and Kernan (1993) said: “Prompted largely by Levitt's (1993) provocative paper, the past ten years have been witness to a lively debate - in both academic and corporate circles - concerning global advertising.”            
This study will provide information to business leaders regarding the effect of globalisation.  Knowing how the perceptions of the respondents regarding globalisation in the development of livelihood projects in India will assist business leaders and rural developer in establishing programs, policies, and development.

Methodology
This paper will be based on qualitative research method. There are factors which stand to achieve from the use of qualitative research inquisition. Basically, researchers gain not only because of increased ease of use to pre-existing viewpoint and the contextually responsive nature of methodologies such as life history, but also for the reason that qualitative research methodology helps researchers address the "singularity of values" so ubiquitous in past research efforts and understand the nature of "intercontextual work (Saunders, Lewis, & Thornhill,  2003).

References:
Domzal, Teressa J. and Kernan, Jerome B. (1993). Mirror, mirror: some       postmodern reflections on global advertising. In Journal of Advertising.      Volume: 22. Issue: 4. Page Number: 1+.
           
Levitt, T. (1993). “The globalisation of markets”. In Harvard Business Review,        Vol.61 No. 3, pp. 92-102.


Saunders, M., Lewis, P. and Thornhill, A. (2003). Research Methods for Business Students (3rd Ed.). London: Prentice Hall. 

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