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Sample Questionnaire on Market Paradigms

7.0 Questionnaire Draft

I. Personal Information

1) Gender

¨ Male

¨ Female

2) Age

¨ 3-11 years ¨ 12-19 years

¨ 20-27 years ¨ 28-35 years

¨ 36-43 years ¨ 44-51 years

¨ 52-59 years ¨ 60-67 years

3) Civil statues

¨ Married

¨ Single

¨ Never married

¨ Separated

¨ Divorced

¨ Widowed

4) Which social networking sites are you currently using?

¨ MySpace

¨ Facebook

¨ Orkut

¨ Multiply

¨ Friendster

¨ hi5

¨ Jaiku

¨ MEETin

¨ Bebo

¨ Others

4) How long have you been using this site?

¨ Less than 1 year

¨ 1-3 years

¨ 4-6 years

¨ 7-9 years

¨ 10-12 years

¨ 13-15 years

5) How often do you typically use the site?

¨ Once a day

¨ Two to three times a week

¨ More than three times a week

¨ Several times a month

6) Have you encountered advertisements on the social networking site you are using?

¨ Yes ¨ No

7) What type of social networking advertisement do you usually encounter?

¨ Floating ad

¨ Expanding ad

¨ Polite ad

¨ Wallpaper ad

¨ Trick banner

¨ Pop-up

¨ Pop-under

¨ Video ad

¨ Mobile ad

¨ Map ad

II. Advertisement Attributes

Directions: Encircle the number that best corresponds to your answer.

1 - Strongly Agree

2 - Agree

3 - Uncertain

4 - Disagree

5 - Strongly Disagree

8) Ad catches my attention very well 1 2 3 4 5

9) Ad message is understandable 1 2 3 4 5

10) Advertisement is believable 1 2 3 4 5

11) Advertisement is very convincing 1 2 3 4 5

12) Ad's message is relevant to me 1 2 3 4 5

13) I would consider purchasing the advertised product 1 2 3 4 5

III. Advertisement Effectiveness

14) Will you ever mention this ad to other users?

¨ Yes ¨ No

15) Did other users mention this ad to you?

¨ Yes ¨ No

16) Did you find the advertisement appealing?

¨ Yes ¨ No

17) Are you going to actually buy the product?

¨ Yes ¨ No


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