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Sample Questionnaire on Market Paradigms

7.0 Questionnaire Draft



I. Personal Information


1) Gender


¨ Male


¨ Female


2) Age


¨ 3-11 years ¨ 12-19 years


¨ 20-27 years ¨ 28-35 years


¨ 36-43 years ¨ 44-51 years


¨ 52-59 years ¨ 60-67 years


3) Civil statues


¨ Married


¨ Single


¨ Never married


¨ Separated


¨ Divorced


¨ Widowed


4) Which social networking sites are you currently using?


¨ MySpace


¨ Facebook


¨ Orkut


¨ Multiply


¨ Friendster


¨ hi5


¨ Jaiku


¨ MEETin


¨ Bebo


¨ Others


4) How long have you been using this site?


¨ Less than 1 year


¨ 1-3 years


¨ 4-6 years


¨ 7-9 years


¨ 10-12 years


¨ 13-15 years


5) How often do you typically use the site?


¨ Once a day


¨ Two to three times a week


¨ More than three times a week


¨ Several times a month


6) Have you encountered advertisements on the social networking site you are using?


¨ Yes ¨ No


7) What type of social networking advertisement do you usually encounter?


¨ Floating ad


¨ Expanding ad


¨ Polite ad


¨ Wallpaper ad


¨ Trick banner


¨ Pop-up


¨ Pop-under


¨ Video ad


¨ Mobile ad


¨ Map ad



II. Advertisement Attributes


Directions: Encircle the number that best corresponds to your answer.


1 - Strongly Agree


2 - Agree


3 - Uncertain


4 - Disagree


5 - Strongly Disagree



8) Ad catches my attention very well 1 2 3 4 5


9) Ad message is understandable 1 2 3 4 5


10) Advertisement is believable 1 2 3 4 5


11) Advertisement is very convincing 1 2 3 4 5


12) Ad's message is relevant to me 1 2 3 4 5


13) I would consider purchasing the advertised product 1 2 3 4 5



III. Advertisement Effectiveness


14) Will you ever mention this ad to other users?


¨ Yes ¨ No


15) Did other users mention this ad to you?


¨ Yes ¨ No


16) Did you find the advertisement appealing?


¨ Yes ¨ No


17) Are you going to actually buy the product?


¨ Yes ¨ No

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