Skip to main content

Research Proposal on report on Cathay pacific airline indstry

Sample Research Proposal Instructions

Assessment Task

In this task you will demonstrate your understanding of the key workings, responsibilities and advance required to develop a strategic knowledge of a firm and its operating environment.
You are to submit a report, in an appropriate business report format, that responds to the above issue.
The report should be a maximum length of 2,000 words.

Specific Requirements

You are to select one of the following high profile companies as the basis for this task.

• Officeworks – office supplies retailer
• Hungry Jacks- fast food chain
• National Bank – retailing banking
• Rebel – sporting goods retailer
• Cathay Pacific – international airline
• Arnott's – snack food and biscuit manufacturer
• Nudie Juice – niche juice manufacturer
• Bakers Delight – franchise bakery operator

Using your selected business from the above list – you are to outline the key strategic techniques and tools of analysis that you would use to gain an in-depth understanding of the firm, its business, and its environments.
You will need to clearly illustrate the key concepts, frameworks and tools of analysis that you learnt this semester. You should attempt to identify why, and how, you would apply the techniques when analysing your chosen company, and you should indicate the type of information you would expect to develop from your analysis.
The requirement of this supplementary task is for you to demonstrate your understanding of the key components, tasks, frameworks and approaches that are used when analysing a firm and its operating environment.
Given that you do not have access to detailed data about the company or its industry you are not required to develop strategic recommendations for the firm. The assessment is not focussed on the accuracy and reliability of the data – it is designed to assess your understanding of concepts learnt this semester.

Labels:

Comments

Post a Comment

Popular posts from this blog

The analysis on the external and internal environment of Primark retailing industry

Introduction The omnipresence of global trends and innovations debunk the idea of business monopoly and empire states. Today, the trends are set to maximize the potential of human powers by trivializing simple phenomena in order to fashion complex and subtle effects. In the minds of prominent sociologists and philosophers these trivialization of occurrences brought about by man's deepest desire of uncovering the truth and meaning of life. However, our correspondence and connection with the truth is indirect and diluted which can only be accessible via representations and constructs. Hence, the necessity, though, not necessarily is, of excavating the truth embedded on phenomena became an ordinary human laborious pursuit. Moreover, due to rapid changes on various aspects of human life our reactions vary depending on the way we perceive it, while forming effective and efficient mechanisms become a mechanical elocutionary act. This fact is paralleled with the nature and condition of b
Post a Comment
Read more

Sample Research Proposal on The Influence and Impact of Advertising to Consumer Purchase Motive

Introduction   Today's market is characterised by highly competitive organisations which are all vying for consumer's loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organisation which shape the direction of the company. Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that organisations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Hence, in order to bring out exceptional custome
Post a Comment
Read more

Sample Research Proposal on IMPROVING VOCABULARY AND COMPREHENSION SKILLS IN ESL STUDENTS THROUGH LANGUAGE PROFICIENCY

Introduction               This paper proposes a research study that will test and determine the effects of language proficiency, critical thinking, and study skills approach on improving the vocabulary and comprehension skills in English as Second Language (ESL) students. The aim of this paper is to determine and examine the specific advantages and disadvantages of the three approaches mentioned. The purpose of this study is to build new theories in ESL learning and to further contribute on knowledge about ESL learning and teaching.             Statement of the Problem                 Currently in the United States , there is great impetus for ESL programs because of the continuous increase of non-English speaking immigrants in the country since the latter 1990s (Schmidt, 2001; Kuntz, 2003; August, 2003). Immigrants who cannot speak fluent English cannot contribute much to the American society because of their limited capacity to comprehend and communicate with the American pe
1 comment
Read more