Skip to main content

Research Proposal on report on Cathay pacific airline indstry

Sample Research Proposal Instructions

Assessment Task

In this task you will demonstrate your understanding of the key workings, responsibilities and advance required to develop a strategic knowledge of a firm and its operating environment.
You are to submit a report, in an appropriate business report format, that responds to the above issue.
The report should be a maximum length of 2,000 words.

Specific Requirements

You are to select one of the following high profile companies as the basis for this task.

• Officeworks – office supplies retailer
• Hungry Jacks- fast food chain
• National Bank – retailing banking
• Rebel – sporting goods retailer
• Cathay Pacific – international airline
• Arnott's – snack food and biscuit manufacturer
• Nudie Juice – niche juice manufacturer
• Bakers Delight – franchise bakery operator

Using your selected business from the above list – you are to outline the key strategic techniques and tools of analysis that you would use to gain an in-depth understanding of the firm, its business, and its environments.
You will need to clearly illustrate the key concepts, frameworks and tools of analysis that you learnt this semester. You should attempt to identify why, and how, you would apply the techniques when analysing your chosen company, and you should indicate the type of information you would expect to develop from your analysis.
The requirement of this supplementary task is for you to demonstrate your understanding of the key components, tasks, frameworks and approaches that are used when analysing a firm and its operating environment.
Given that you do not have access to detailed data about the company or its industry you are not required to develop strategic recommendations for the firm. The assessment is not focussed on the accuracy and reliability of the data – it is designed to assess your understanding of concepts learnt this semester.

Comments

Popular posts from this blog

Sample Research Proposal on Internet Banking Services

REVIEW OF RELATED LITERATURE Internet banking refers to the utilization of the Internet for performing transactions and payments by accessing a bank's secure website.It also pertains to the application of financial services and markets through the use of electronic communication and computation(Humphrey et al. 2004).The developments can be subdivided into two main areas. The first is the impact of Internet banking on financial services. Most economists perceive that the existence of the Internet and other electronic communication processes has significantly changed many aspects of the banking industry. A majority of the services normally provided by banks can already be provided by other financial entities (Jayaratne et al. 2001). The second main area is the major transformation that occurred on most financial markets. Nowadays, these no longer need to be related with a physical place. In effect, trading systems for foreign exchanges are gradually becoming global. All these change…

Sample Research Proposal on Smoking Among School Children

TITLE/Name of the proposal: Factors affecting smoking among school (9th &12th) grade in Oman: Smoking among school children 9thgrade to 12th grade in the sultanate of Oman 1-INTRODUCTION The age of smoking initiation has dropped over the past four decades. Since behaviors and attitudes adopted in late childhood or early adolescence predicts future smoking, it is important to understand the smoking and other risk-taking behaviors and attitudes of children aged 12 and younger. There supports the idea of early identification and targeting of children at high risk of smoking in middle school, possibly as early as grade seven. 2-AIM OF THE STUDY a- There is a need to amicably evaluate such knowledge, attitude as well as behavior of school children in Oman those in 9th and 12th grade and inform them with regards to the consequences of smoking mostly affecting their health conditions; b- There is utmost goal for describing substantial affective factors associated with the presence of smokin…

HIV/AIDS and TB RESEARCH PROPOSAL EXAMPLE

Introduction With more than 3 billion of the world's population living in cities, and accelerating urban expansion arising from globalization, population growth and migration, today's urban settings are redefining the field of public health. The complex dynamics of cities, with their concentration of the poorest and most vulnerable, pose an urgent challenge to the health community. While retaining fidelity to the core principles of disease prevention and control, major adjustments are needed in systems and approaches to effectively reach those with the greatest health risks within today's urban environment. Controlling and preventing HIV/AIDS, tuberculosis and other diseases are among the key global health priorities, particularly in poor urban settings. The challenge for infectious disease control in slums and informal settlements is not in identifying which interventions work, but rather ensuring that slum dwellers are captured in health statistics that define disease epi…