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Research Proposal on Obtain competitive advantage by using e-commerce in restaurant services. A Comparative study between UK and India.

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Title: Obtain competitive advantage by using e-commerce in restaurant services. A Comparative study between UK and India.


The dissertation topic choosen by me is ,due to the fact that in Pune (India) I have a plan in near future may be in 1 or 2 years, me and my family will open an Indian restaurant. As seen in the city itself there is no facilities of online table reservations or bookings with any of the restaurants though they have the facility of viewing the restaurants and the type of food served online where the contact number is available.

Also a trend people when visiting restaurants prefer going with family and friends in bulk, where they are usually disappointed when they do not have enough tables in their favourite restaurant or they need to go some where else.

This is why I found it more interesting to go for this topic where in future if we launch our restaurant want to use the e-commerce service or internet as a medium to do business, we have a research done and know what people want, will they go for online reservation of restaurant tables which will be more convenient for them.

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