The award-winning documentary film has been very effective in cultivating social awareness and political conscious ness among those who have seen it. The documentary particularly utilized the statistics of crimes and violence as well as gun ownership in With regards to the role of mass media in proliferating incidents of violence among the youth, particularly in the case of movies, TV shows and video games, such phenomena are likewise in sync with the lifestyles of other people across the USA where crimes are recorded to be lower. Although a lot of studies and researches have been conducted in order to explore the impact of mass media communication and their violent content to the behaviors of the viewers, direct correlation and cause-effect findings and results have been made between the violent media content and vio0lent behaviors. Research findings that support such claim are still limited to some extent by the broad measures of the relationship of the said variables. The documentary likewise tackles the social contexts and concepts of race and fear. The film has been very profound and bold in its claims regarding racism and other inequalities in the society as differentiated by economic status, religious affiliations as well as cultural orientation along with the other impacts of globalization trends. On the issues of politics-based international relations illustrated in the documentary, the elusive definition of freedom and protective measures between and among territories that follow ideologically opposite form of governance, has been proven to be an underlying root cause of threats to global peace and general well-being and welfare of humanity. The fact is, fear of assault from other countries which leads to standard operation procedures of protecting territories and national sovereignty result to another country's tendency to alert its war system and defensive structure. Finally, self-vested interest and corrupt orientation of highly influential and empowered individuals and organizations that are driven by their strict beliefs and/or financial claims to gain power contribute to threats of international order and peace. All these have been wittingly tackled and included in Moore's documentary which, despite enormous criticisms, was very successful in its argument that constant inquiry of the way things are as well as the questions regarding the underlying explanations on relevant social events that have happened and are occurring to promote collective thinking is highly important. |
Introduction Today's market is characterised by highly competitive organisations which are all vying for consumer's loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organisation which shape the direction of the company. Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that organisations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Hence, in order to bring out exceptional custome
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