1.0 Background of the Study Electronic Business, or "e-Business", may be defined as the utilization of information and communication technologies (ICT) in support to all the activities of a business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and hence can be seen as one of the essential activities of a business. Electronic commerce or eCommerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses online. eCommerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency. When organizations go online, they have to decide which e-business models best suit their goals. A business simodel is defined as the organization of product, service and how the information flows, and the source of revenues and benefits for suppliers and customers. The concept of e-business model is the same but used in the online presence (Beynon-Davis,2004). Moreover, the day shopping and doing business online changed the way the world trades and communicates. It's easy to navigate the Web but hard to remain secure that you are dealing with a legitimate business. Knowing how to detect fraudulent online business will put someone in a calm state of mind when acquiring goods online. Businesses online must have a strategy on how to acquire customer trust and give the necessary information to them thoroughly. 2.0 Statement of the Problem The achievement of trust from customers is main issue here. Businesses online will gain the trust of their online customers if they give the required need of the customers. Illegally getting money out of the people purchasing is the sole reason why people are getting reluctant and do not trust entrepreneurs online. What the local government is doing in protecting citizens from online scams is critical, as well as what the local people is also doing to protect themselves is equally crucial in not becoming a victim of fraud. Maintaining trust among the purchaser and the businessperson, then, is important in having a harmonious and productive relationship. 3.0 Objectives of the Study The main purpose of this study is to analyse the several activities or events that jeopardises effective communication between the customer and the businessperson. This research, specifically purports to determine how these activities affect the loyalty and trust of the customer to a particular online business. It also aims to distinguish the role of the people on the safety measures they do, the authority having jurisdiction in protecting and recovering the lost money and product most especially, the behavioral tactics of the online businesspersons in gaining and losing their potential customers. This research will also take into account the examination of the online purchasers on the factors why they become doubtful to some online businesses and in reverse, what must the online businesspersons do to gain the customer's trust. 4.0 Research Methodology This study will use the descriptive type of research. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study and to describe present conditions, events or systems based on the impressions or reactions of the respondents of the research (Creswell, 1994). It is also concerned with relationships and practices that exist, beliefs and processes that are ongoing, effects that are being felt, or trends that are developing (Best, 1970). In this study, primary and secondary research will be both incorporated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. The primary data for the study will be represented by the survey results that will be acquired from the respondents. On the other hand, the literature reviews to be presented in the second chapter of the study will represent the secondary data of the study. 5.0 References Paul Timmers. Electronic Commerce - strategies & models for business-to-business trading. (John Wiley & Sons, Ltd) Gertsner, L (2002). Elephants Can't Dance. Beynon-Davies P. (2004) E-Business. Palgrave, Best, J.W. (1970). Research in Education, 2nd Ed. Creswell, J.W. 1994. Research design. Qualitative and quantitative approaches. |
Introduction Today's market is characterised by highly competitive organisations which are all vying for consumer's loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organisation which shape the direction of the company. Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that organisations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Hence, in order to bring out exceptional custome
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