Introduction By and large, media become one of the many instruments in which influences our way of life. We look at media in different perspectives and in different ways. We become witnesses of the transformation and evolution of media. From standing as a paragon of peace, freedom and equality, to deterioration and reification of reality, media seem to stand on its own, independent to the branching institutions. However, media become naïve in some ways because it somehow caught unguarded with the lure of globalization. Here, we come to analyze how the trend of globalization comes to influence the media sphere. The issue on suicide is not new. Many centuries ago, suicide became the hotspot issue of academics, medical experts, psychologists, and sociologists. In fact, there were multifarious literatures that offered multi-faceted ideas concerning the suicidal phenomena. Popular for the study was that of Emil Durkheim on the sociological perspective of suicide. Inherent to this act is the ethical questionings of whether it is permissible or not, justifiable or sine qua non. Yet, up to this date, suicide still gained considerable attention for scholars to further understand it. For media practitioners especially news reporters and journalists, suicide posed both as a dramatic story of human tragedy and as a complex ethical dilemma. Background of the Study Journalists have an instinct to bring information into the public domain, and that the inclusion of detailed information about an event, such as suicide, is seen to add authenticity to a feature. Some members of the audience expressed unease at the idea that a journalist should be asked to restrain their reporting and questioned where such practices might lead. Any news stories are capable of exerting powerful influence on the construction of social norms and values. Suicide is a valid subject for both reporting and dramatic representation. The media has an important role to play in educating the public about suicide and the wider issues involved that may lead people to feel suicide. Certain types of portrayals and media reporting are potentially harmful and can act as a catalyst to influence the behavior of those people who are already vulnerable. On the other hand, as long as these issues are presented sensitively, the media can help to save lives. Responsible reporting helps to educate the public and de-stigmatize the issue. Moreover, it should be highlighted that while reporters attempt to achieve balance and avoid exploitation, glorification or sensationalism of suicides, censorship and misinformation are equally unhelpful. In order to come with balance, appropriate and proper presentation of information, it is necessary to present the facts and confront the stigma. Related Literature For journalists and editors, suicide presents a dilemma. It can be an issue of public interest, and it is clearly the responsibility of the reporter to convey the news. Indeed there can be a positive aspect to reporting suicide, as debate may help to de-stigmatize the subject and provoke a wider discussion about the importance of good emotional health. In film and television drama, a similar quandary exists. A suicide or attempted suicide of a popular character, particularly where reel scenarios are presented, can have real life consequences for viewers. The study made by Who (2000) provides as the literature in which certain media forms contributed to the increasing number of suicide cases. Such the publication of Goethe's novel The Sorrows of Young Werther, Final Exit of Derek Humphry which stimulated an increase of suicides in New York, Suicide, mode d'emploi in France. On the research made by the Health organization of In the collaborative research study made by Reuters Foundation and CSR of the Objectives This study aims of the following objectives:
Statement of the Problem This study seeks to answer the following problems:
Scope and Limitation The scope of the study will only go around analyzing fictional and non-fictional dramatization of suicide and the graphic and visual presentation used by media practitioners. The object of analysis only limited to print, film, television, and internet. The text, graphic and visual presentation, and dramatization of an event will be subject for analysis both in print and television and further uses soap operas as fictional story. For the film, selected significant movies with themes related to suicide will be an object for analysis while websites, chatting rooms, and social networks in the internet will be analyzed. Methodology The use of Social Learning Theory and media Agenda-Setting Function are the primary theories to be used in this study. Important in this analysis is also the use of both qualitative and quantitative methods in order sufficiently provide bases and support for the arguments and claims of the study. Statistical analysis will come after gathering survey information coming from a range of selected cases found from recent news stories, films, and soaps with elements directly related to suicide. The interview will be made to selected number of informants specialize on suicide and media while other interviews will come from selected respondents which had a history of suicide which did not prosper. Moreover, observation will be made on selected internet websites, social networks and chat rooms. |
Introduction Today's market is characterised by highly competitive organisations which are all vying for consumer's loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organisation which shape the direction of the company. Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that organisations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Hence, in order to bring out exceptional custome
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