Impact of Hygiene and Safety Training Programmes on Food Vendors Introduction Satisfied customers are considered as vital to the long-term success of a business, and the connection between customer satisfaction and customer behavior has been the focused of different marketing literature for a long time. Tinker, (1997) stated that high consumer will help to motivate great customer loyalty, which will result to future revenue ( Vapnek, 2007) . According to Michigan Food Law, (2000) service and food quality is considered as reliant on a chain of subsystems that are connected to the behaviors of the consumer, together with profitability. This relationship is called the service profit chain ( Vapnek, 2007 ), which indicated that increased in the satisfaction of the customer will help to decrease customer complaints and will eventually lead to the loyalty of customer. The quality of services is critical and vital success factor for food businesses especially thos...