Abstract This study proposes to explore the positive and negative effects of different distribution channeling strategies. The continuous evolution in income distribution, consumption patterns and legal and political systems necessitates new channeling strategies which will meet both firm's and customers' needs. As new market opportunities arise, the firms must be flexible enough to adapt to the ever-changing market and consumer behaviour. Thus, there is a need to provide such firms with an array if choices on channeling strategies that they can utilize in order to achieve a competitive advantage. The results that will be acquired in this study may prove that the best channeling strategy for firms are those that are flexible in nature or can be customized. This will have significant contribution on choosing the most appropriate channeling strategies for firms that would maximize their revenue and reduce costs. This paper will provide the firms the choice of which channeling strategy is of 'best fit' to their corporate goals and objectives. The general objective of this research is to weigh the pros and cons of different channeling strategies. The primary question would be: What is the most effective channeling strategy that a firm could adapt in order to sustain organizational performance at par from its competitor? Data will be gathered through surveys, open-ended questionnaires and structured interviews as well as archival and numerical data. This study will be exploratory and descriptive in nature. The data gathered will be analyzed be determining the corresponding frequency, percentage and weighted mean. Statement of the Problem The problem that will be addressed in this dissertation begins with the process of comparing the advantages and disadvantages of using particular channeling strategies to arrive at deciding the most efficient strategy for firms. The study will answer the following specific question:
Research Aims and Objectives The main aim of this study is to identify the best channeling strategy a firm could decide to adapt. The study will address three key objectives:
Scope and Limitation This study will concentrate on the characteristics, features and applications of each channeling strategy presented. In particular, the aspects of each channeling strategies direct and indirect effect and influence on the overall performance – physically and financially – of the firms will be included. This study will give light to the distinctness of each channeling strategy. However, the researcher will limit the scope of the study into the general channeling strategies that could be applied. Channel management and channel implementation costing will be excluded. |
Introduction Today's market is characterised by highly competitive organisations which are all vying for consumer's loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organisation which shape the direction of the company. Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that organisations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Hence, in order to bring out exceptional custome...
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