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Showing posts from March, 2009

Sample Research Proposal on A comparative case analysis of Zara and Topshop Company

Fashion industry market as of the present is growing and is booming as there are sectors focused on the type of business. But, how come low cost fashion companies do impact in competition within the fashion industry? Is there really an issue pointing towards these companies such as Zara and Topshop? Fashion industry can have greater demands from various customer types and due to globalization, such low cost fashion companies can be in to prove its worth in the fashion market. The research can be used to determine underlying factors in such cases to be taken from Zara and Topshop and thus, provide awareness to the fashion business of such impact in the market mostly, to those first class fashion companies.     Background   The problem can be that nowadays, low cost fashion companies can possibly dominate the industry of today and in the future and the situation for competition in the fashion industry can amicably be on high demand on such products and services and that there is ev

Sample Research Proposal on The Case of Saudi Arabia Airlines

The role of strategic marketing is one of better fundamental influence on how Saudi airlines are managed as of the present, the airline's strategy affects the way business is operated and the reorganization of airlines structure have allowed innovation to prosper and succeed in terms of customer relations. Thus, marketing strategy should relate to such customer expectations and their assessment of service quality within the situation deemed imperative for Saudi Arabia Airlines and thus, looking also to the impact of performance indicator found and reflected within Saudi Airlines market operations and strategies being applied as essential to the role of marketing in Saudi Airlines business industry. II. Research Aims and Objectives The objective of this research is to analyze the strategic marketing role relating to Saudi Arabia Airlines in finding out such gap between customer expectations and assessment of service quality along with such impact of performance as applied within

Sample Research Proposal on Managing Image to Retain Loyal Customers

Research hypothesis To make inferences about behavior patterns, attitudes and perceptions of the population as a whole, the researcher will   recourse to statistical analyses. Basing on the information to be provided by respondents, various hypotheses of image and customer retention among hoteliers have to be tested. Ideally, building on notions explored during the secondary research, the researchers will aim to discover whether image of hoteliers will influence customer retention along with better decision process as such the notion that such first class hoteliers would drive more customers and that hypotheses denoted by H0 are as follows:   H0. Business image has influence on retaining customers within the first class hoteliers rather than other hoteliers. H1. Business image has varying influence on customer retention within hoteliers H0. "Hoteliers will need to keep and manage strong image for retaining loyal customers as compared to keeping H1. "Managing strong imag